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Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

30.06.25

Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

01.05.25

Social Listening Publication

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

21.12.22

Social Listening Publication

Brand leaders share top tips for scaling social intelligence

Synthesio expert shares social intelligence program best practices and mistakes to avoid .

04.07.22

Social Media Publication

How Lead Users Can Help You Ride the Innovation Wave

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

01.03.22

AICI | AI-enabled consumer intelligence | Synthesio | Ipsos

Social Listening Publication

Building the business case for AI-enabled consumer intelligence

Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.

17.12.21

Social Listening Publication

Bringing the patient voice to the fore

Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments

18.05.21

Social Listening Publication

From unstructured data to intelligence

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

10.11.20