Technology

People need to be persuaded that new technologies will improve their lives rather an adopting them without question

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

What it is now, what it will become and how you can be a part of it

Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Survey finds the global public divided in their level of excitement about the new technologies

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.