Understanding Asia - End of the Year Review (Singapore)
A Message from Katharine Zhou, Managing Director at Ipsos in Singapore
Dear esteemed clients and colleagues,
We’re nearing the finish line for 2023. This year certainly has been tumultuous and one really none of us could have envisaged. In our Year in Review newsletter – Understanding Asia, our Ipsos experts share some of their latest research from across the globe and we look back at the events of 2023 and how consumers and citizens have reacted and reflect what’s next in 2024.
We also share some of our latest Singaporean research and perspectives on Climate Change, where Ipsos surveys Singaporeans to understand changes in our attitudes and sentiments relating to climate change and other environmental issues, the Ipsos inflation monitor where we delve into the cost of living crisis, Ipsos World Mental Health Day survey where we explore changes in how Singaporeans feel about their own mental health and the factors that are impacting their mental wellbeing, Singaporeans’ perceptions and attitudes towards the growing use and development of AI in relation to job security and more. Despite 2023 being a difficult year, 71% of Singaporeans think 2024 will be a better year!
I appreciate your unwavering support and collaboration throughout the year. May you have a joyous holiday season and I look forward to reconnecting with you in 2024.
Katharine Zhou
Managing Director, Ipsos in Singapore
Understanding Asia - A Year in Review
Hamish Munro, Ipsos APEC CEO, introduces Understanding Asia. A four minute look at notable events from the past twelve months. With particular relevance for the APEC region, this video dives into the data to help make sense of the emerging themes and what signs are pointing to a more positive outlook for 2024.
Featured 2024 Ipsos Reports
You've watched the video, now take a deeper dive into the data. The Understanding Asia Review of the Year wouldn't be possible without the exhaustive, expert research carried out by the Ipsos researchers and their global partners. Below we list the Ipsos reports whose data was used to help inform the narrative and provide some clarity to a turbulent 2024.
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What Worries the World - November 2023Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over 10 years of data to place the latest scores in context. |
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Ipsos Global Inflation MonitorThe latest wave of the bi-annual Ipsos Global Inflation Monitor highlights continuing struggles amid the cost-of-living crisis with small glimmers of economic optimism among people in many countries around the world. |
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Ipsos Halifax Security ForumThe Ipsos survey for the Halifax International Security Forum finds 70% of people, on average, across 30 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II. |
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Ipsos Global TrendsIn 2023, we entered a new world disorder filled with crises on multiple fronts. Seven in ten Australians agree that their government and public services will do too little to help people in the years ahead in the largest Ipsos Global Trends survey ever. |
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Global Views on A.I.This Global Advisor survey examined responses to AI across 31 countries and showed that Singaporeans are excited (65%) about products and services that use AI. Younger adults (below 35 years old) are the most excited about AI, with 77% of them expressing excitement. Even non digital natives (those above 50 years old) are not indifferent, with 55% of them saying they are excited about AI. |
