A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment. In May 2020, Ipsos took on a journey to study evolving consumer opinions and behaviours around the crisis in the 6 Southeast Asian markets.
- State of the pandemic in 6 SEA markets
- Impact on income and future outlook
- Impact on categories and purchase channels
Continuing this journey, Ipsos launched wave 3 of this survey in February 2021 to assess what consumer sentiments are with the embarkment of the new year. New topics were added to the study, such as the acceptance of the COVID-19 vaccine.
Join us in our upcoming Webinar where we will share the latest findings and discuss how consumer attitudes and behaviour have evolved over the past year, and the impact on brands and marketers.
Suresh Ramalingam (CEO, Ipsos in Southeast Asia)
Viraj Juthani (Director, Ipsos in Thailand)
[Webinar] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.