AI-Enabled Consumer Intelligence Platform

A market-leading SaaS platform for collecting and analyzing billions of digital data points .

As a recognized leader for 15 years, Ipsos Synthesio supports consumer-centric decisions at scale by collecting, structuring, and analyzing billions of online conversations and behavioral signals. Recently named a “Leader” by Forrester in its 2021 AI-Enabled Consumer Intelligence (AICI) Platforms Wave and the top-rated hybrid vendor, our platform helps brands collect, analyze, and visualize data from over 800 million sources across 90+ languages and 195 countries. With AI-powered tolls for cleaning and processing digital data, our clients can track conversations, topics, influencers, and trends to:  

• Understand their ever-changing consumer by revealing the specific language patterns define and drive online conversations 

• Benchmark and track the impact of online conversations against business goals and brand performance 

• Innovate their product and marketing strategies by surfacing new, emerging needs 

Key capabilities include:  

• Dashboards and Reports: Collect, analyze, and visualize data, enabling users to monitor category trends over time, track new product ideas and innovations, or measure brand health metrics.  

• Topic Modeling: Automatically scan and categorize millions of conversations into consumer-defined themes and topics to fuel bottom-up discovery and uncover unknown phenomena.  

• Signals: Powered by state-of-the-art data science techniques, spot key shifts among millions of mentions, including spikes in online activity and correlations between data.  

• Audience Analysis: Analyze consumer demographics, interests, and digital behavior to better understand your target audience.  

• Survey Analysis: Bring together survey, social, and behavioral data in one platform to reduce bias, validate findings, and foster more precision. Plus, use AI-powered tools to speed analysis of open-ended survey data.

Explore Synthesio AICI solutions