Communities | Qualitative | Ipsos
Online Communities and Panels

Communities

OUR SOLUTIONS
Engaging online environments for real-time human insights.

Accelerate brand building, innovation & discovery by staying close to real people, in real time, with Ipsos Online Communities. Our communities provide a collaborative space for brands to learn and connect with the whole human story through integrated research and engagement. Engage with on-tap audiences of consumers, patients, business stakeholders or citizens eager to provide input that will have an impact.

Ipsos Communities provide solutions that combine Ipsos’ research rigor with best-in-class community engagement, unparalleled sector expertise and global scale. Using the latest in technology – including video interviews, live chats, discussions, blogs, diaries and surveys – we turn static, linear research into an immersive experience for audiences of all shapes and sizes. Featuring a robust suite of qualitative and quantitative research tools, communities are scoped to meet specific research objectives, from quick turnaround testing and exploration via pop-up communities, to iterative learning via long-term communities and custom panels.

Unleash the Power of the Human Collective with Ipsos to:

  • Bring holistic and multidimensional learning opportunities ranging from foundational consumer and category understanding, to co-creation, stimuli optimisation, path to purchase, and more.
  • Discover authentic, consumer-led insights by leveraging Ipsos’ proven ‘engagement-first’ approach focused on intrinsic motivation to foster a truly social environment
  • Tap into global scale with local expertise for real cultural understanding to successfully engage with people around the world.  We are committed to bridging the gap between key markets, areas of expertise, and methodologies to increase efficiencies and deliver value across both local and multi-country engagements.

Communities enable brands to interact with consumers, patients or citizens in real-time through collaborative environments. They help build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

Communities use the very latest in online technology – including video interviews, live chats, discussion boards, blogs, diaries and surveys – to turn static, linear research into an interactive and immersive experience. Featuring a robust suite of qualitative and quantitative research tools, our Communities can be scoped to meet clients’ specific research objectives, from quick turn-around testing via pop-up communities, to iterative learning via long-term communities.

Our flexible, proprietary online platform allows for holistic and multidimensional learning opportunities for studies ranging from foundational consumer and category understanding, to co-creation, stimuli optimisation, path to purchase, and more. We have a proven ‘engagement-first’ approach focused on intrinsic motivation and foster a truly social and collaborative environment for authentic, consumer-led discovery and insights.

Integration is at the heart of our approach, both within Ipsos and in partnership with our clients’ organisations. We are committed to bridging the gap between key markets, areas of expertise, and methodologies to increase efficiencies and deliver value across both local and multi-country engagements.

Communities offer