Creative|Spark is a new creative evaluation service and an evolution of ASI:Connect. Building on Ipsos’ decades of expertise and experience, Creative|Spark captures realistic attention metrics in a distracted environment and observes the reality of how people make choices.
Creative|Spark draws from multiple science disciplines to measure a range of thoughts, feelings and emotions. With a sales validated Creative Effect Index, facial coding as standard, and utilizing the latest in text analytics and machine learning, Creative|Spark provides deep holistic diagnostics to unleash great creativity so you can spark your business. The solution is offered in a range of options from self-serve to full service allowing you to get results in as little as 24 hours.
The solution is offered through our Ipsos.Digital platform in the creative evaluation section.