Ipsos evolved Creative Evaluation solution Creative|Spark is now available on the Ipsos.Digital Platform

A fast, cost-effective, flexible solution available in DIY or assisted mode

Creative Spark

Creative|Spark is a new creative evaluation service and an evolution of ASI:Connect. Building on Ipsos’ decades of expertise and experience, Creative|Spark captures realistic attention metrics in a distracted environment and observes the reality of how people make choices. 


Creative|Spark draws from multiple science disciplines to measure a range of thoughts, feelings and emotions. With a sales validated Creative Effect Index, facial coding as standard, and utilizing the latest in text analytics and machine learning, Creative|Spark provides deep holistic diagnostics to unleash great creativity so you can spark your business. The solution is offered in a range of options from self-serve to full service allowing you to get results in as little as 24 hours. 


The solution is offered through our Ipsos.Digital platform in the creative evaluation section.


Discover more about Creative|Spark