Ipsos Study Reveals Thailand's Most Sustainable Companies

Ipsos Study Reveals Thailand's Most Sustainable Companies

The recent Ipsos ESG Syndicated Study, based on surveys of 2,500 Thai individuals, provides a comprehensive look at consumer perceptions of leading companies across Financial, FMCG, and Non-FMCG sectors. The report underscores the critical role of Environmental, Social, and Governance (ESG) factors in building brand trust and driving consumer preference. 

The ESG Syndicated Study aligns with Ipsos’ Corporate Reputation framework, emphasizing the crucial role of trust in building brand equity. Consumer confidence in a company's offerings is built upon a foundation of trust, which is directly influenced by its ESG performance. By demonstrating a commitment to ethical business practices, employee well-being, community engagement, and environmental responsibility, companies can cultivate trust and foster strong customer relationships.

Building Brand Consideration Through ESG

The research highlights the significant impact of ESG factors on brand consideration, underscoring the critical role of ESG in building trust. Consumers who perceive a company's values as aligned with their own are more likely to trust the brand. Key ESG factors, such as acting with honesty and integrity and delivering value for money, significantly impact trust levels. Moreover, social responsibility is paramount for Thai consumers, with 86% believing businesses have a responsibility to contribute to society beyond profit generation."

While all three ESG pillars – Environmental, Social, and Governance – are considered important by Thai consumers, the study reveals a slight preference for companies demonstrating corporate responsibility. This includes factors like providing good employee benefits, having strong data protection programs, and maintaining transparency in business operations.

SCG, PTT and Unilever: Leading the Way in Sustainability

The study introduces the Sustainability Index, a single-number score that provides a quick assessment of a company's sustainability performance relative to its competitors across various industries.

One of the key findings of the study is the emergence of SCG as the most sustainable company in Thailand. This recognition underscores SCG's commitment to sustainable practices and its positive impact on society and the environment.

SCG leads the Sustainability Index with the highest overall score, followed by PTT. In the financial sector, KBank ranks first among financial institutions, followed by KTB and SCB while Unilever emerges as the top performer in the FMCG sector, followed by Nestle and Thai Beverage. 

Unlock the Full Potential of the Report

To gain deeper insights into consumer perceptions and optimise your ESG strategy, we invite you to explore the full Ipsos ESG Syndicated Study report. The report provides:

• Sustainability Index: A detailed breakdown of the companies’ overall sustainability score.
• Individual E, S, and G Scores: Pinpoint the companies’ strengths and weaknesses across each ESG pillar.
• ESG Imageries: Understand how consumers perceive the companies compared to competitors and assess alignment with ESG intentions.
• "Problem" vs. "Solution" Analysis: Determine how consumers perceive your company's role – as a contributor to societal problems or as a part of the solution.

Contact your Ipsos team or Pimtai.Suwannasuk today to learn more about how this valuable data can help your organisation enhance its ESG performance, build stronger brand trust, and achieve sustainable success in the Thai market.

Sample corporates included in the survey 

• Financial: Kasikorn Bank (KBank), Krungthai Bank (KTB), Siam Commercial Bank (SCB), Bangkok Bank (BBL), Bank of Ayudhya (Krungsri / BAY), TMBThanachart Bank (TTB)
• Non-FMCG: PTT, Toyota, Siam Cement Group (SCG), Bangchak
• FMCG: Nestle, Unilever, Charoen Pokphand Group, Thai Beverage

About the Study

These are the results of a survey conducted by Ipsos on its Ipsos Panel online platform. For this survey, Ipsos interviewed a total of 2,500 adults aged 20-65 years general population.  Full methodology is explained in the report.