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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Chukiat Wongtaveerat Appointed to Thailand Country Head Role at Ipsos Business Consulting
Ipsos has appointed Chukiat Wongtaveerat to head the expansion of its successful and rapidly growing consulting business in Bangkok, Thailand.
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Ipsos Predictions for 2018
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
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Ipsos Update – January 2018
Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Economic Pulse of the World - December 2017
The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.
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Identifying Consumer Preference Segments
Some people like a sweeter soft drink while others prefer an aromatic flavor profile. Correctly identifying consumer preference segments is key to driving sales success.