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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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2019 CIGI-Ipsos Global Survey on Internet Security and Trust
With most (86%) admitting to having fallen victim to it. three-quarters (78%) are concerned about online privacy & majority (53%) feels more concerned about this, compared to one year ago.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Ipsos Creative Excellence new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
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Ipsos Creative Excellence's new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.