Artificial Intelligence (AI)

Humanizing AI to Spark Creativity and Brand Success.

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.

Shattering the Stage Gates with Generative AI.

A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.

Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.