Customer Experience


Customer Experience Publication

When Difference Doesn’t Mean Different

Understanding cultural response bias in global CX programmes
Ipsos Update Publication

Ipsos Update – June 2025

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Mystery Shopping Publication

Demystifying Mystery Shopping

Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
Customer Experience Publication

Embedding ESG in Experience

Strengthening customer relationships and doing right by the world.