Consumer Insights

Busy, stressful lives mean that people need time out

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.

People need to be persuaded that new technologies will improve their lives rather an adopting them without question

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.