Inequality


Inequalities Survey

Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+

Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
Ipsos Update Publication

Ipsos Update – April 2024

Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Women Survey

Millennials and Gen Z less in favour of gender equality than older generations

Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.

Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Trends & Prospective Publication

83% APAC citizens say the world is changing too fast

Helping people feel stable and valued helps them to deal with uncertainty and inequality
Trends & Prospective Publication

85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice