Market Research

Why accessible UX matters
User Experience Publication

Why Accessible UX Matters

Tips for delivering a great user experience.
Ipsos | Ipsos views | Understanding consumption moments
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Ipsos | Ipsos Views | Customer
Market Research Publication

Why respondent centric research drives quality insights

To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.
Ipsos | RISE | AI-powered insights platform
Market Research Survey

Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management

Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.
Ipsos | Grit Report | Most innovative compay
Market Research Survey

Ipsos ranks as the No. 1 most innovative insights & analytics company in the world in 2023 GRIT Top 50 suppliers list

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by 2023 Greenbook’s GRIT report
Ipsos | Conversations with AI
Artificial Intelligence (AI) Publication

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we explore how generative AI can be used within qualitative research.
Ipsos | White Paper | Research | ChatGPT | Generative AI
Technology Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.