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Ipsos | Global Trends 2023 Highlights report
Global Trends Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
conscientious health image
Trends & Prospective Publication

82% APAC consumers agree 'I need to do more to look after my mental well-being'

Mental health is as much of a priority as physical health. Look for
ways to support both.
choices over healthcare image
Trends & Prospective Publication

85% APAC consumers agree ' I would like more control over decisions about my health'

While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
the search for simplicity and meaning image
Trends & Prospective Publication

74% APAC citizens with they could slow down the pace of their life

Busy, stressful lives mean that people need time out
enduring appeal of nostalgia image
Trends & Prospective Publication

57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
reactions to uncertainty and inequality image
Trends & Prospective Publication

83% APAC citizens say the world is changing too fast

Helping people feel stable and valued helps them to deal with uncertainty and inequality
capitalism's turning point image
Trends & Prospective Publication

72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
A divided world image
Trends & Prospective Publication

85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
peak globalisation image
Trends & Prospective Publication

74% APAC consumers think globalisation is 'good for my country'

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
authenticity is king
Trends & Prospective Publication

81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
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