Brands

Ipsos | Global Trends 2023 Highlights report
Global Trends Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
enduring appeal of nostalgia image
Trends & Prospective Publication

57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
capitalism's turning point image
Trends & Prospective Publication

72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
A divided world image
Trends & Prospective Publication

85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
peak globalisation image
Trends & Prospective Publication

74% APAC consumers think globalisation is 'good for my country'

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
authenticity is king
Trends & Prospective Publication

81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
Ipsos | Expectations / Context / Empathy /
Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Ipsos | Brand Success | Expectations
Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
Ipsos | Ipsos update | sustainability | advertising | what worries the world
Inflation Publication

Ipsos Update – March 2023

Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.