Thailand Auto Trends: The Rise of Chinese OEMs

In this new Ipsos PoV, discover how Chinese automakers are revolutionizing the market with cutting-edge technology, innovative style, and strategic insights into the booming EV sector.

While the rise of Chinese brands poses new challenges to the established Japanese leaders, this is a complex narrative of market evolution, not a simple takeover.

Delve into the Thai consumer's mindset, balancing excitement for modern tech against concerns of quality and longevity. Understand the crucial role of hybrids as he market navigates its readiness for an electric future."