Demographic change

Thais expect old age to start later and last fewer years than the global average, with earlier ideal ages for life milestones.

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.