荒野還是藍海?智能櫃市場在台灣

隨著電商崛起,台灣的物流市場預估將於2019年達到每年300億的規模。國內外備受關注的「智能櫃」解決了宅配高重複配送率的問題,並顧及客戶隱私,然而在智能櫃發展剛起步的台灣,這片市場就竟會是荒野還是藍海? With the begin of virtual shopping era, it was estimated that Taiwan logistic market will reach a scale of 30 billion NT dollars in 2019. Additional human resources and double deliveries costs draw attention in both domestic and international self-pickup market, thus lead to the invention of “smart locker”. In Taiwan, the smart locker trend started from the beginning of this year. It is still unknown whether Taiwan is a blue ocean for smart lockers or not.

荒野還是藍海?智能櫃市場在台灣

雙十一光棍節消費熱度逐年提升,如今已升級為全球最大的網購狂歡節,虛擬購物時代來臨,不能忽視的是隨著電商崛起繁榮的「物流戰場」,粗估計,台灣物流宅配市場於2019年時,將達到每年300億台幣的規模。
物流業約有近20%的宅配重複配送率,因為住戶不在家無法接收包裹,是讓業者相當頭痛的問題,額外人力支出與重覆運輸的成本,使得無人取貨市場在國內外都受到關注,「智能櫃」因應而生。
簡單來說,所謂的智能櫃是宅配人員掃描包裹條碼,將包裹放入智能櫃中,系統會自動寄發簡訊給收件人,讓消費者隨時到櫃取貨,不必經過派件人員或門市人員之手,具有取貨的時間彈性,也可避免與人接觸,降低人力成本還可顧及隱私;即使是透過物流業者配送到宅的包裹,如果收件人不方便收貨,可以選擇轉寄放在住家鄰近的智能櫃。智能櫃的利基點是:讓消費者兼顧隱私與收貨彈性。
As the popularity of Double 11 day increases year by year, it has become the hugest shopping carnival in the world. With the begin of virtual shopping era, we cannot neglect the battles in the logistic market brought by the E-commerce boom. It was estimated that Taiwan logistic market will reach a scale of 30 billion NT dollars in 2019.
Logistic companies suffer from nearly 20% of double delivery rate, because residents cannot receive package when they are not at home, which caused difficult problem. Additional human resources and double deliveries costs draw attention in both domestic and international self-pickup market, thus lead to the invention of ”smart locker”.
Briefly speaking, when a courier scans the bar code on the package, putting the package inside the smart locker, the system would send a message to the receiver automatically, so the package could be picked up by the consumer any time without going through courier or store staff’ hands. It is flexible for receiver’s time and prevents interactions. Not only cuts down the cost of human resources, but also protects consumer’s privacy. Even though it was delivered to a residence by a courier, the package could be re-sent to smart lockers nearby if the receiver is not available. To sum up, the product’s strength lies in consumer’s privacy and flexibility.