科技如何改變零售業的規則:對話式商務、即時訊息、聊天機器人

即時訊息替零售業者(或品牌)與它們的消費者開啟了新的溝通管道。根據Facebook,在美妝零售業者Sephora開始透過Messenger提供預約服務後,它的店內美容預約成長11%。而Whole Foods是另一個快速跟上Messenger使用潮流的零售業者。去年夏天它發行了食譜聊天機器人,消費者只要在Facebook Messenger輸入食材或料理類型,就能夠得到主廚機器人的建議,讓消費者隨時隨地都能輕易發掘食譜。 Chat is opening up new channels of communication between retailers (or brands) and their customers. According to Facebook, after Sephora, the beauty products retailer, launched its appointment schedule service via Messenger, its in-store makeover bookings increased by 11%. Whole Foods was another retailer quick to pick up on the use of Messenger. In summer last year, it launched a recipe chatbot, where shoppers could get recommendations from a robot chef through Facebook Messenger, by texting ingredients or cuisine type, to inspire shoppers anywhere, anytime and make recipe-discovery easy.

科技如何改變零售業的規則:對話式商務、即時訊息、聊天機器人

科技一直改變著我們思考、工作的方式,特別還有購物的模式

從古至今都是這樣。有點年紀的讀者,請您回顧一下七○、八○年代,那時製造技術的進步讓汽車成為普羅大眾買得起的商品。所謂的戰後嬰兒潮世代迅速發展成汽車世代,能夠每周去一次在城鎮周邊快速崛起的量販店採購食品,而臥式大冰箱的流行,更進一步讓每周的大採購能成為家庭的例行公事。這樣的習慣已與過去採購食品的模式大相逕庭。過去如果想採購食品,需要花一整天的時間推著推車走路進城。
現在輪到智慧型手機了,它是當今改變市場規則的科技,對我們的生活造成深遠的影響,並且以驚人的速度崛起。根據最近的《益普索全球趨勢調查》,82%的民眾擁有智慧型手機,我們平均每天會使用它220次。

Technology is changing how we think, work and, not least, shop.

It’s always been the case. For those of you that are old enough, cast your minds back to the ‘70s and ‘80s, when thanks to advances made in manufacturing technology, cars became affordable to the masses.
The so-called baby boomers, rapidly became a car- borne society, equipped to do a food shop once a week at big box supermarkets that sprang up quickly on town fringes. The bludgeoning popularity of chest freezers further ensconced the weekly food shop in family routine. This practice was far removed from the previous way of food shopping, that involved walking every other day into town wheeling our shopping trolleys.