Artificial Intelligence (AI)

根據 AXA 與 Ipsos bva 共同發布的《2026 AXA 未來風險報告：世代交會的關鍵時刻》，人工智慧（AI）首度超越氣候變遷，成為專家最關注的風險議題。

益普索最新研究顯示，顧客或許願意使用 AI，但前提是他們信任背後的企業。

益普索之聲：高效率如何改變顧客體驗，以及為何情感連結仍是真正的差異化關鍵。
作者：Rollo Grayson、Jean‑François Damais

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