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Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

16.03.26

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Advertising Ipsos Voices

破格故事：敘事方法如何決定創意成效

停止推銷，開始說故事。

17.03.26

From Noise to Noteworthy: Winning the battle for memorable attention in advertising

Advertising Publication

益普索觀點 — 突破雜訊脫穎而出

在新時代廣告大戰中贏得「有效注意力」。

11.02.26

Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

05.03.25

Social Media Publication

益普索觀點 — 破解社交距離！用社群廣告與消費者有效互動

數位廣告支出預計將持續逐年成長，到 2025 年將佔媒體總支出的71%，而社群媒體將成為這項投資的主力項目。

21.05.24

YouTube Publication

益普索觀點 — 了解 YouTube 連網電視的角色：線下行動及行為轉變

隨著媒體消費習慣的轉移，人們正逐步棄用有線電視，轉而選擇新式的媒體體驗，同時也重新塑造了廣告對消費者行為的影響力。本文將探討傳統電視與連網電視上的廣告曝光差異，並闡述 YouTube 廣告是如何驅動消費者的線下行為及行為改變。

05.02.24

Brands Survey

Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success

At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.

07.06.23

Ipsos | Ipsos Update | ESG | Sustainability | Ramadan

Ipsos Update Publication

Ipsos Update – April 2023

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

06.04.23