環境、社會和公司治理 (ESG)

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

本文提供了 ESG 制定指南，協助讀者理解其中風險，並找出 ESG 的成功之道。

Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

本文以英國麥當勞的成功經驗為例，探索當產品/服務結合永續共效益時，能如何為品牌創造競爭優勢。

A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of eight percentage points across the 26 countries surveyed both in 2022 and this year.

透過顧客體驗傳遞 ESG 永續承諾，能使品牌在幫助世界變得更好，同時創造更高價值並帶來商業利益。

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

ESG 範疇多又廣，企業可以如何落實？益普索以較策略面的角度，提供落實 ESG 的四個建議。