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Ipsos Political Monitor November 2012
The British public is split on the future of Britain's relationship with the European Union according to new a new Ipsos poll.
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Beyond Turnout: The Police and Crime Commissioner elections
Associate Director, Rachel Worsley, discusses the challenges awaiting the new local Police and Crime Commissioners as they bed into their newly created roles.
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Odds on for Disaster
Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.
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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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The acceptability of carrots
Jane Eunson and Lorraine Murray on the moral acceptability of using financial incentives to change behaviour.
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`No Mr Bond... I expect you to buy'
Joe Marshall, head of Ipsos InnoQuest writes in Marketing that product placement is a win for new product launches and for James Bond.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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What do you Consume for Breakfast?
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Our poll in Scotland for The Times: Clarification
Following a recent report of an Ipsos poll in the media, we have released the following statement of clarification.
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Support for independence continues to fall as Labour narrows gap with SNP
Our latest Scottish Public Opinion Monitor for The Times shows that support for independence continues to fall