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Featured insights & publications

Artificial insemination or in-vitro fertilisation

Healthcare Survey

Fertility, Embryo Research and Genome Editing: Public Attitudes in four European countries

The Progress Educational Trust commissioned Ipsos to conduct research through a survey on the Ipsos i:omnibus service. The survey explored public attitudes in the UK, the Netherlands, Spain and Italy.

06.07.26

Social Media Survey

2 in 3 support social media ban for under-16s, though support softens if it requires nationwide ID verification

06.07.26

Political Monitor Survey

Reform UK holds slim voting intention lead over Labour but Andy Burnham preferred as PM to Nigel Farage and Kemi Badenoch

03.07.26

Healthcare Survey

Results of the second wave of the adult social care workforce survey published

02.07.26

Housing Survey

Survey on the importance of landscape in housing developments

02.07.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

Marketing Anchors

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Politics Publication

Trinh Tu - Safe and legal routes will only succeed if the public believes they are working

Trinh Tu has written extensively on public perceptions on migration and refugees, with a particular lens looking at Government policies and public confidence, using Ipsos insights.

30.06.26
Politics Survey

Ben Roff - Politics Home – Uniting the progressive bloc is key to the prime minister-in-waiting's electoral prospects

Ipsos in the UK data reveals how Andy Burnham could build a progressive voter coalition across moderates and those seeking more radical change.

30.06.26
Defence Survey

Defence becomes a greater public spending priority for Britons as trust in Labour on defence declines

New polling data from Ipsos in the UK, conducted 12–16 June 2026 following the resignation of former Secretary of Defence John Healy, reveals an increase in public support for military investment, with defence rising rapidly up the public agenda amid shifting political trust.

26.06.26
Polling Survey

Shorts win backing as summer workplace option, while flip-flops remain a professional taboo

New polling data from Ipsos, conducted online between 29 May and 1 June 2026, during the first heatwave of the year, reveals that the British public holds distinct boundaries regarding appropriate summer work attire as temperatures rise, showing a strong consensus on casual legwear but drawing a firm line at open-toed footwear and athletic clothing.

26.06.26
Politics Survey

Long Term Political and Social Trends

In the UK, our long term political and social trends have been collected over the last 40+ years and are unrivalled amongst polling organisations.

26.06.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Politics Ipsos Voices

From Record Highs to Resignation

What Ipsos data reveals about Starmer's fall and Burnham's rise.

26.06.26
Scotland Survey

Scots less happy with prospect of the Scottish Government working closely with UK Labour than with Sinn Féin

More Scots would be unhappy with the SNP working closely with the UK government at Westminster than say they would be unhappy about them working closely with the Northern Ireland Executive, led by Sinn Féin.

26.06.26
Brands Ipsos Voices

The Long and Short of Sports Sponsorship

How to make every sponsorship dollar work harder, before, during, and after the final whistle.

25.06.26
Society Publication

The British reserve: Navigating the AI transition with caution

The latest Ipsos AI Monitor, a comprehensive 32-country survey, reveals that while the world is almost evenly split between excitement and nervousness, in Britain we are much more cautious.

25.06.26
Politics Survey

Half of Britons deem nation 'ungovernable' but hold politicians more responsible than the public

New polling data from Ipsos in the UK, conducted online between 22–24 June 2026, reveals a disillusioned British electorate following the sudden resignation of Prime Minister Keir Starmer on Monday, 22 June. The data captures a nation divided over the fundamental ability of its system of government to deliver improvement, critical of Keir Starmer’s legacy but sceptical of the impact of new leadership, and supportive of constitutional reform.

25.06.26
Artificial Intelligence (AI) Survey

Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

25.06.26

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