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Featured insights & publications

Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

23.03.26

Royal Family & Monarchy Survey

Nearly 3 in 4 Britons support introducing legislation to remove Andrew Mountbatten-Windsor from the line of royal succession

21.03.26

Healthcare Survey

65% of respondents either strongly support or tend to support the assisted dying bill being passed into law

19.03.26

Brands Publication

Marketing Anchors: The case for capability in an era of transformation

19.03.26

Scotland Survey

Favourability towards Reform UK dips in Scotland while the SNP’s ratings hold up

18.03.26

Ipsos iris: Total understanding of UK online audiences

Data Labs: Putting science at the heart of data

Be Distinctive Britain

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Healthcare Publication

Trust On The Line: How healthcare in the UK is being reshaped

Trust is changing shape. Institutional trust remains under pressure.

18.03.26
Economy Survey

Public concern about defence and foreign affairs doubles in wake of Iran conflict, with economic pessimism also increasing to near-record high

The March 2026 Ipsos Issues Index reveals a sharp increase in public concern about defence and foreign affairs.

18.03.26
Defence Survey

Over 8 in 10 Britons concerned about impact of Iran conflict on fuel/energy prices as belief in the special relationship falls

New polling data from Ipsos in the UK, carried out 6-10 March 2026, explores British public attitudes towards the conflict between US and Israel and Iran, the ‘special relationship’, and defence spending.

16.03.26
Politics Survey

Reform UK holds 7-point lead over Labour, Greens up 5 points

Reform UK still hold a clear lead over Labour. This lead is 7 points today – one point down from January and 8 points down from their 15-point lead in November

15.03.26
Artificial Intelligence (AI) Survey

Making AI work for Europe

Generative AI could boost EU GDP by up to €1.4 trillion over the next decade, but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.

13.03.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Gender Ipsos Voices

International Women's Day 2026: Spotlight Projects in Public Affairs

As has now become a tradition for our team; to mark International Women’s Day 2026 we have taken the opportunity to reflect on the wide range of policy areas and projects delivered across Public Affairs over the past year. In this third edition, we shine a spotlight on how this work aligns with and advances this year’s theme, “Give to Gain.”

06.03.26
Business Survey

Business traveller pulse survey 2026

Ipsos and Amex Global Business Travel have conducted a second wave of a survey with business travellers in the US and UK.

05.03.26
Gender Survey

Almost a third of Gen Z men globally agree a wife should obey her husband

Our 2026 International Women's Day study, conducted in 29 countries via the Ipsos Global Advisor platform, finds that young men today are more likely than those in older generations to hold traditional views about gender roles.

05.03.26
Political Monitor Survey

SNP maintain polling lead in Scotland but four in ten say they may change their minds

SNP lead constituency voting intentions on 36% (+1 from early December).

04.03.26
Obesity Survey

Obesity’s hidden toll: seven in ten people living with obesity report life-wide impact – and most still blame themselves

New 14-country study from Ipsos reveals self-blame, outdated narratives and a hidden daily toll.

04.03.26
Economy Survey

UK businesses split on whether Keir Starmer should step down amid slight fall in economic pessimism

New polling from Ipsos finds slight improvements in economic outlook among businesses and the general public but many concerns remain. Fieldwork was carried out before the Spring Statement and recent conflict in the Middle East.

03.03.26