Insights Hub

All content

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  Communication Survey

  Health and financial claims in programming: Audience attitudes to potential harm

  New research conducted by Ipsos for Ofcom explores attitudes to health and financial claims made in broadcasting.

  19.10.26
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  Communication Survey

  Context and intent shape audience views on offensive language

  New research conducted by Ipsos for Ofcom shows that audiences in 2026 are more tolerant of swearing but less accepting of discriminatory language in broadcast content.

  19.10.26
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  Political Pulse Survey

  Conservatives seen as main opposition to Labour for first time this parliament

  New polling data from Ipsos in the UK, conducted 9-13 October 2026 shows that the public are now more likely to say the Conservatives are the main opposition to Labour than Reform UK for the first time this parliament.

  16.10.26
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  Defence Survey

  Despite rising support for increasing defence spending, half of Britons say there are no circumstances under which they would take up arms for Britain

  New polling data from Ipsos in the UK reveals that public appetite for military investment remains strong amidst global instability, though Britons remain divided over how to fund additional defence spending.

  14.10.26
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  Sports Survey

  New Ipsos research released as part of the Independent Football Regulator’s State of the Game report

  New research conducted by Ipsos, on behalf of the Independent Football Regulator, explores attitudes among football fans towards English football

  13.10.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Healthcare Survey

  GP Patient Survey at 20: Reflecting on 20 years of patient experience insight

  On 1 October 2026, Ipsos and NHS England brought together leaders from across healthcare, policy, research and patient advocacy to celebrate the 20th anniversary of the GP Patient Survey (GPPS) and explore the future of patient experience in primary care.

  12.10.26
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  Scotland Survey

  Scots warm to closer working between Scottish and UK Governments under Burnham

  New Ipsos Scotland polling finds a marked rise since May in positive attitudes towards close working between the Scottish and UK governments.

  09.10.26
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  Artificial Intelligence (AI) Events replay

  Synthetic Data in Practice: From Boosting to Digital Twins

  The webinar provides a practical overview of the different ways synthetic data is being applied in market research, from augmenting and enhancing existing datasets through to the growing use of digital twins.

  07.10.26
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  Politics Ipsos Voices

  Can Burnham win over Gen Z?

  Burnham passes the Gen Z vibe test

  06.10.26
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  Politics Survey

  Britons trust Celebrity Traitors contestants more than politicians in head to heads

  New Ipsos polling shows the British public are more likely to pick contestants over politicians as being more trustworthy when asked in direct head-to-heads.

  05.10.26
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  Politics Survey

  Has the Prime Minister's speech given Britain ‘hope back again’?

  New polling data from Ipsos in the UK, conducted 29–30 September 2026, reveals public reactions following Prime Minister Andy Burnham's major speech at the Labour Party Conference this Tuesday. As the Government sets out its policy agenda, the polling explores whether the Prime Minister's address has succeeded in restoring public hope in the nation's future, economy, and public services.

  01.10.26