Ipsos
Insights Hub

Insights Hub

Content Type
Topic
Year

Featured insights & publications

Illustration of a large red blood drop being passed from an upper hand to two cupped hands below, symbolizing blood donation and care.

Healthcare Survey

Public Knowledge of Blood Types Low in Great Britain

New polling data from Ipsos shows that a majority of people across Great Britain do not know their own blood type, while widespread misconceptions exist regarding the specific rules and eligibility criteria for blood donation.

12.06.26

Education Publication

Research on the national rollout of free breakfast clubs

12.06.26

European Union Survey

10 years on from the Brexit vote, a majority of Britons would vote to apply to rejoin the EU

08.06.26

Scotland Survey

Labour leadership hopefuls fail to impress Scottish public

08.06.26

Business Survey

Economic optimism falls as 7 in 10 businesses report increased costs from Iran war, nearly a third passing on costs to customers

07.06.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

Marketing Anchors

All content

Artificial Intelligence (AI) Survey

Making AI work for the D9+ countries

Generative AI could boost GDP in the D9+ by up to €500 billion over ten years,  but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.

05.06.26
Public opinion Survey

Britons split on increased defence spending as public resists core tax and spend trade-offs

London, UK. New polling from Ipsos, conducted between 22–25 May 2026, reveals that British public opinion on increased defence spending is finely balanced.

04.06.26
Politics Survey

Ipsos Polling confirms Holyrood26 as the “loveless election” in Scots minds

More Scots feel negative than positive about the Holyrood election result, with ‘disappointed’ and ‘frustrated’ the most common words chosen to describe how they feel about it.

03.06.26
Behavioural Science Publication

The Changing European Consumer: From Uncertainty to Opportunity

Brands and retailers face new challenges when addressing the needs of shoppers & consumers in this uneasy decade

02.06.26
Brands Publication

The Edge Brands Are Missing

The growth case for connecting with what people care about

27.05.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
Subscribe

Quick access by topics

Politics Survey

As pressure on Starmer continues, Andy Burnham continues to be the most popular alternative

New polling data from Ipsos in the UK taken May 15th – 19th 2026 reveals that although the British public are paying attention to Labour’s leadership manoeuvres they remain sceptical that any party has the answers to key policy issues.

22.05.26
Mystery Shopping Publication

Venue Verdict Accreditations

Recognising the venues that lead the market in Q1 2026

22.05.26
Public opinion Survey

Reform hold 7-point lead over Labour - Ipsos poll

London, UK. Ipsos’ latest Political Monitor is now released, with fieldwork carried out 14-20 May 2026.

22.05.26
Issues Index Survey

Immigration seen as the biggest issue facing Britain, as public concern rises

The May 2026 Ipsos Issues Index reveals an increase in public concern about immigration, returning to levels seen earlier in the year.

21.05.26
Royal Family & Monarchy Survey

Britons’ belief in the special relationship shows slight recovery following King Charles III’s state visit to US

New polling data from Ipsos in the UK, carried out 8-12 May 2026, following King Charles III’s state visit to the US, explores British public attitudes to the visit, and compares British and American perceptions of its impact on UK/US relations.

18.05.26
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.

13.05.26

1 - 11 of 8650 items