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Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
Media Publication

TikTok’s Role in Re-Energising the Mid-funnel

Scotland Survey

Half of Scots want energy powers to be devolved

Scotland Survey

Over half of Scots believe the total number of people coming into Scotland is too high

Politics Survey

Half of Britons think Keir Starmer should stand down as Prime Minister

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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All content

  • Shipping containers
    Cost of Living Survey

    Nearly 9 in 10 (87%) Britons concerned over personal impact of Strait of Hormuz closure on the cost of food and other goods

    New polling data from Ipsos in the UK, conducted 17-21 April 2026, reveals high levels of public anxiety as the continued closure of the Strait of Hormuz begins to disrupt global supply chains. The British public is particularly concerned about the personal financial toll on food and petrol, while expressing dissatisfaction with the government’s response to rising prices.
  • Welsh Senedd polling
    Politics Survey

    Plaid Cymru has slight lead over Reform UK in new Ipsos Wales Senedd poll, but half of voters may change mind

    New polling data from Ipsos in the UK, conducted 2–8 April 2026, reveals a complex political landscape in Wales ahead of the Senedd elections. While Plaid Cymru has a slight lead in voting intentions, Reform voters are more committed, and many voters say they may still change their mind. The research also highlights widespread public frustration with the performance of the Welsh Government and a significant lack of trust in any single party to address the nation's top priorities.
  • Polling station sign
    Scotland Survey

    Scots unimpressed by Holyrood campaigns, but give SNP the edge

    With just two weeks to go until the Scottish Parliament election on 7th May, new data from Ipsos’s Scotland Political Pulse shows that, while voters are not particularly impressed by any of the parties, the SNP have the edge, with views on both the party and their leader improving since last month.
  • Money jar
    Issues Index Survey

    Economic optimism falls to record low as concern over inflation rises

    The latest Ipsos Economic Optimism Index (EOI) reveals that net economic optimism in Britain has fallen to the lowest levels ever recorded since Ipsos began collecting this data in 1978. In the latest data, collected 8-14 April 2026, 78% of Britons expect the economy to get worse over the next 12 months (up 3ppts since last month), the highest level recorded since the Index began.
  • Polling Station sign
    Local Government Survey

    “Cost of Living” the top concern driving voters to the polls in English Local elections

    Ipsos’ latest English local elections research is now released, with fieldwork carried out 2-8 April. This means field work was carried out before media reporting around Peter Mandelson’s vetting and the Government’s response. Ipsos interviewed more than 1,600 adults in England in local authorities where elections are taking place in May.

  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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