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Two in three Britons (66%) think Starmer should not lead Labour into the next General…
The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Plaid Cymru has slight lead over Reform UK in new Ipsos Wales Senedd poll, but half of…
New polling data from Ipsos in the UK, conducted 2–8 April 2026, reveals a complex political landscape in Wales ahead of the Senedd elections. While Plaid Cymru has a slight lead in voting intentions, Reform voters are more committed, and many voters say they may still change their mind. The research also highlights widespread public frustration with the performance of the Welsh Government and a significant lack of trust in any single party to address the nation's top priorities.
Scots unimpressed by Holyrood campaigns, but give SNP the edge
With just two weeks to go until the Scottish Parliament election on 7th May, new data from Ipsos’s Scotland Political Pulse shows that, while voters are not particularly impressed by any of the parties, the SNP have the edge, with views on both the party and their leader improving since last month.
Economic optimism falls to record low as concern over inflation rises
The latest Ipsos Economic Optimism Index (EOI) reveals that net economic optimism in Britain has fallen to the lowest levels ever recorded since Ipsos began collecting this data in 1978. In the latest data, collected 8-14 April 2026, 78% of Britons expect the economy to get worse over the next 12 months (up 3ppts since last month), the highest level recorded since the Index began.
Reform hold 6-point lead over Labour and the Conservatives
Ipsos’ latest Political Monitor is now released, with fieldwork carried out 9-15 April 2026. This means fieldwork was conducted before recent announcements about Peter Mandelson failing his security vetting.
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