Privacy & Data Protection

Our commitment to Privacy and Data Protection

Ipsos depends on the collection and analysis of information about living individuals in order to carry out the business of market research.  This information may be obtained from any individual or organisation.  Ipsos also needs to collect and use certain types of information about people with whom it deals in order to operate.  These include current, past and prospective employees, suppliers, clients and others with whom it communicates. As such, the protection of personal data is, and always has been, a top priority for Ipsos as a leader in the Market Research industry and producer of information about people. Ipsos complies with the Market Research Society’s Code of Conduct, and adheres to the UK Data Protection Act 2018 (UK DPA) and the UK General Data Protection Regulation (UK GDPR).

Download Ipsos' commitment to Privacy & Data Protection in the UK

Ipsos Global Data Protection & Privacy Policy

As part of its social responsibility, Ipsos is committed to international compliance with data protection laws, regulation and rules. This data protection policy (“Policy” or “Data Protection Policy”) applies worldwide to the Ipsos Group and is based on globally accepted basic principles on data protection. This Policy adopts the fundamental principles of the EU’s General Data Protection Regulation (“GDPR”) as the minimum standard to which Ipsos Group, its employees and suppliers will have to adhere.

Download the full Ipsos Global Privacy & Data Protection Policy

Ipsos marketing and communications and your personal data

This Privacy Notice explains who we are, the personal data we collect if you sign up to receive marketing and communications from us, how we use it, how we protect it, and what your legal rights are.

Download the Ipsos UK Marketing and Communications privacy policy

Ipsos information security policy

Information is the main product produced by Ipsos. It’s therefore vital that the information we use is kept secure from accidental or deliberate loss, destruction or disclosure. It is also essential that information is accurate, complete and available when its needed. As a result, the board and management of Ipsos are committed to the effective management and security of information.

Download the Ipsos UK information security policy

We are here to help if you have concerns

If you have any concerns or a complaint, we would appreciate if you give us an opportunity to resolve any issue first, by contacting us as set out below. If you have a job number or study name please do include this to help speed up our investigations.

You can send us an email to us at [email protected] and don’t forget to reference the job number and/or study name, where appropriate.

If your concern is related to data protection, you are entitled to contact our regulatory body, the UK Information Commissioner at: or by sending an email to: [email protected] however, we would like to have the opportunity to resolve your issue first.

As a Market Research Society (MRS) Company Partner, you can also contact the MRS if you have market research concerns at [email protected] however, again we would like to have the opportunity to resolve your issue first.