Point of ViewAmerica’s 250th anniversary is a cause for celebration — but it also marks a major inflection point for the nation’s future. The nation reshaped the world with its audacious ideals 250 years ago. It persevered through global challenge after challenge. Then, some 80 years ago in the wake of World War II, it rose to take on the role of the world’s foremost exporter of culture and brands. What comes next? As American brands continue to push to lead the world, they must first fight for the loyalty of Americans themselves. READ NOW |
WebinarJoin us for our live panel discussion on July 22, where we’ll explore how America’s brands remain a source of pride and unity as America approaches its 250th anniversary. Listen in as we explore the opportunities and pitfalls American brands face in the changing world, and how brands can pivot to win the next 250 years. Don’t miss out! JOIN US | What the Future: SuccessMost Americans see a broken system in the traditional path to success but it still works for those who it was designed for. From personal growth and financial resilience to the next era of entrepreneurship, we will explore why America remains the ultimate proving ground for success, and how brands can help people to achieve it. COMING SOON |
Research Solutions
How to choose the right Ipsos polling solution
Hover to explore
Brand America 250
How to choose the right Ipsos polling solution
Not every research question requires the same approach. Understanding which Ipsos solution fits your project is the first step toward insights on citizens and consumers that you can act on.
Explore Now
How qualitative research brings clarity to the complexity of U.S. consumers
Hover to explore
Brand America 250
How qualitative research brings clarity to the complexity of U.S. consumers
As America approaches its 250th anniversary, brands face a fundamental challenge: There is no single American consumer to target.
Explore Now
How Auto Insiders captures the shifting mindset of American auto buyers
Hover to explore
Brand America 250
How Auto Insiders captures the shifting mindset of American auto buyers
The American automotive landscape is undergoing unprecedented disruption — and so are the people navigating it. A new Ipsos panel offers real-time insight into what U.S. auto buyers value and how they make decisions.
Explore Now
How smarter segmentation inspires real consumer connections
Hover to explore
Brand America 250
How smarter segmentation inspires real consumer connections
Ipsos’ People Segmentation and Slice Segmentation solutions empower brands to fine-tune their reach, sharpen their messaging, and meet consumer expectations head-on.
Explore Now
How to monitor corporate reputation in a shifting landscape
Hover to explore
Brand America 250
How to monitor corporate reputation in a shifting landscape
America’s 250th anniversary arrives at a moment of profound sociopolitical realignment — and organizations that haven't mapped what their stakeholders actually expect are navigating without a compass.
Explore Now
How brands can navigate the shifting values of America at 250
Hover to explore
Brand America 250
How brands can navigate the shifting values of America at 250
Foresight gives brands an advantage when adapting to generational shifts, protecting market relevance, and transforming changing consumer values into growth opportunities.
Explore Now
Beyond the stereotype: How true authenticity wins in Americana advertising
Hover to explore
Brand America 250
Beyond the stereotype: How true authenticity wins in Americana advertising
To tap into Americana effectively, ads need an authentic connection to brand identity.
Explore Now
Bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow.
