Marketing food to diverse audiences
As the nation’s population continues to diversify, businesses must not only meet Americans’ needs as consumers, but address their demand for empathy, authenticity, and equitable representation. Listen in as Manuel Garcia-Garcia, a senior leader promoting Diversity and Inclusion at Ipsos, moderates a panel discussion on the business case for inclusive advertising. Among the panelists are Lisa Zielinski, Vice President at Ipsos Creative Excellence, a leading expert on D&I in advertising and advocate for the portrayal of underrepresented communities in advertising. In this session, you will hear best-in-class creative learnings and practices based on Ipsos’ new proprietary Racial Equity Measure to inspire brands to dish up measurable change.
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Senior Manager, Cultural & Inclusive Marketing at Kellogg Company Erica Jones, Senior Manager of Cultural & Inclusive Marketing at Kellogg Company, has 10+ years of marketing experience that spans across the non-profit and corporate sectors. Her work focuses on embedding Equity, Diversity & Inclusion into the Kellogg North America marketing organization, with a focus on developing and refining brand strategy, communications, and innovation with diverse cohorts. During her marketing career, she has led campaigns, partnerships, and developed innovation strategies on brands such as Eggo, MorningStar Farms, Special K, and Pop-Tarts. |
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Manuel Garcia-Garcia, PhD Global Lead, Ipsos Neuroscience Dr. Manuel Garcia-Garcia is Global Lead of Neuroscience at Ipsos. He brings strong academic credentials combined with outstanding expertise in insights and cognitive sciences, and has developed thought leadership to shake the industry on various fronts, including mobile ad effectiveness, cross-platform advertising, multicultural marketing and consumers’ emotional response and decision-making. Manuel is also a co-leader of Ipsos’ Anti-Racism Employee Resource Group. |
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Lisa Zielinski Vice President, Ipsos Creative Excellence Lisa Zielinski is a Vice President in Ipsos’ Creative Excellence service line. She has consulted on numerous award-winning campaigns and works day-to-day with several of the top advertisers in the food and beverage industry. Lisa has also partnered with businesses to establish a common language around DE&I goals, elevate performance indicators like REM (Ipsos’ Racial Equality Measure) to bring focus to the portrayal of marginalized communities in advertising, and drive measurable change. |
Erica Jones