Food & Beverage

More than half of Americans say they trust food inspectors less in the wake of food recalls that have happened since this summer (54%), with Republicans most likely to say their trust has dropped, according to new polling from the Ipsos Consumer Tracker

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker

About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.

Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.

Flavor, quality of ingredients and affordability are the most important factors when Americans describe their perfect foods, according to new data from the Ipsos Consumer Tracker.

Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.

More than half (57%) of Americans say they prioritize foods with protein, according to the Ipsos Consumer Tracker.

Across the board, Americans are slightly less interested in taking medications like GLP-1 drugs to reduce cravings for eating, drinking alcohol or gambling, according to new data from the Ipsos Consumer Tracker

Fewer Americans say they're cutting back on dining out, according to the Ipsos Consumer Tracker