Channel evolution in food and beverage
Impulse buying remains a significant driver of food and beverage sales. But how do your customers discover—and decide on—that spur-of-the-moment purchase? In this session, Sarah Lehman, vice president of Ipsos Channel Performance in the U.S., and Jesse Itzkowitz, Chief Behavioral Scientist at Ipsos, host a discussion about the forces that drive impulsive orders online, in-store, and in between. We review new data on the ways different generations of Americans shop and untangle the psychological reasons they buy things on a whim, from hunger to convenience to capriciousness.
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Associate Director Global Portfolio Insights, Mars Wrigley Sarah is a passionate insights leader, energized by leveraging data and rich human insights to build strategies that drive growth and inspire forward thinking. Sarah’s 18 year insights career has spanned both client and supplier side, across consumer insights, shopper insights and market intelligence and analytics. As a Global Portfolio Insights Lead, she inspires thinking that shapes Gum & Mints strategy. |
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Director of merchant growth and new verticals, Grubhub Kyle is the director of merchant growth and new verticals for Grubhub. In this role, he’s responsible for driving the strategy and roadmap for launching and growing Grubhub’s non-restaurant lines of business. Prior to Grubhub, Kyle oversaw Expedia’s eCommerce strategy. Kyle started his career at Walgreens in its supply chain optimization vertical. Kyle received a bachelor’s degree in Supply Chain Management from Michigan State University. |
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Sarah Lehman Vice President, Ipsos Channel Performance US As a Vice President of Ipsos Channel Performance, Sarah Lehman specializes in measuring and managing the delivery of brand promises across all customer touchpoints to drive profitable growth for her clients. She has 15+ years of industry experience, working primarily with grocery, retail petroleum and specialty retail clients. |
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Jesse Itzkowitz, PhD Chief Behavioral Scientist, Ipsos Behavioral Science Center As Chief Scientist of Ipsos’ Behavioral Science Center, Jesse Itzkowitz uses his background in marketing and psychology to identify and impact non-conscious factors that influence consumer decisions. With 20 years of experience and doctoral degrees in marketing and cognitive psychology, Jesse has helped numerous Fortune 100 companies (from retail to technology to healthcare) use behavioral science to drive insights and marketing strategy. |
Sarah Tomasaitis
Kyle Goings