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Ipsos and its clients honored with 13 wins at the 2023 ARF Ogilvy Awards
Multiple campaigns shaped by Ipsos research have been recognized by the Advertising Research Foundation
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Data Dive: How parents feel about the role of technology in education
In five points, we look at attitudes among adults with kids in school on everything from banning ChatGPT to teaching AI in class.
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Ipsos MMA Releases version 2.0 of its Market Leading Agile Attribution Platform
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand
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Why foresight, tech and ethics education can better prepare us for uncertainty
From cadets to candidates, military forces and work forces face a skill gap. Col. Chris Mayer, Ph.D, department head of English and Philosophy with the U.S. Military Academy at West Point, discusses why foresight, humanities and ethics will be as valuable as practical skills.
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Navigating the New AI Frontier
AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.
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How to build resilience in a climate crisis
Climate change isn’t coming, it’s here, says Keith A. James, mayor of West Palm Beach, Fla. Here’s what he says resiliency means for the future of cities.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Ipsos MMA Ranked a “Leader” in Unified Marketing & Commercial Measurement by Independent Research Company
The Company continues its global marketplace leadership leveraging innovative, high-impact teams and solutions to help clients achieve their brand and financial objectives.