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Trust as the Ultimate Wireframe: UX in the AI Age
Here’s how UX researchers can navigate the central tension of AI: the promise of speed vs. the peril of losing user trust.
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Americans care about oral health, but miss connection to whole body health
A P&G and American Academy of Family Physicians survey explores American dental habits and Americans' understanding of the connection between dental health and full body health.
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Turn Behavior into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth
Here's why behavioral measurement is the new competitive advantage for brands.
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[WEBINAR] How American brands can win carts and minds
Learn how U.S. brands are leaning into their stories and winning Americans’ loyalty.
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Two in three Americans say U.S. democracy is in danger of failing
Findings of a new Reuters/Ipsos poll conducted June 12-15
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Concept Testing with Digital Twins
By using AI-powered virtual consumers, digital twin models provide accurate predictions of product acceptance in mere hours, not weeks, allowing for the instant mass screening of product ideas.
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Creativity Over Clicks: Reclaiming Retail Media for Brand Building
Retail media is on track to overtake traditional TV in ad spend, but the industry is treating its fastest-growing channel as a creative wasteland.
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Where Republicans and Democrats stand on AI data centers
Five charts exploring how Republicans and Democrats feel about AI data centers and what that might mean for the road ahead
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Majority say volunteering is important, but few volunteer as much as they would like to
Findings of an Ipsos poll conducted between April 21-22, 2026, on behalf of Rapid Relief Team