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Ipsos' Client Zillow Takes Home Prestigious Effie Award
Real Estate Marketplace Honored for "Find Your Way Home" Campaign
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Ipsos Roars at the Cannes Lions
Ipsos Provides Unique Executive Networking and VIP Experience at the World's Most Anticipated Celebration of Creativity
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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Facial Coding Demonstration
Facial Coding is a powerful solution that effectively measures real-time emotions and produces a digital diagnostic trace of emotional engagement.
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Ipsos Wins Bronze at Edison Awards for Innovation Archetypes
Ipsos InnoQuest Recognized for Archetype IQ System at Annual Gala
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Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards
ConAgra Foods’ Fruitful Campaign Wins Grand Award, as Revlon, Walgreens and Groupe Mйdia TFO Take Home Prizes
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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent
Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent
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Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.
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Ipsos Healthcare Implements a Significant Expansion Plan Across its North America Business
Four Top Level Healthcare Research Experts Join Ipsos' U.S. Health Practice