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Portable Music And Media Players Top This Year's Technology Wish Lists

The Last Three Seconds: How to Turn Taglines into Powerful Equity Building Tools

Ipsos Adds Qualitative Research Consultant

Catherine LoPresti Brings 20 Years of Qualitative Research Experience To Leading Market Research Company

Direct-to-Consumer Advertising Continues To Trigger Consumer Action

Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research

Financial Services Take Segmentation to the Next Level

Celebrity Ads That Sell

Going for Advertising Gold with the 2004 Athens Olympics

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The Long Road Ahead For DTC Advertising

Stagnant Levels Of Doctor Contact Rates Continue And May Take A Turn For The Worse Following Vioxx Withdrawal, Says The Latest Update From Ipsos PharmTrends174