Ipsos Adds Qualitative Research Consultant
A long-time qualitative research specialist, LoPresti has designed, managed, and moderated custom qualitative studies for Fortune 500 corporations, advertising agencies, and media companies. Her professional background includes many years as Creative Research Associate, Knowledge Management, for Saatchi & Saatchi, as part of over 20 years of conducting qualitative research for consumer products companies. Her expertise includes a range of methodologies, including focus groups, in-depth interviews, idea generation, ethnography, and psychological research.
"Cathy brings a passion to moderating and qualitative research that yields the kind of actionable insights and strategic recommendations that our clients require," said Lauren Demar, President of Ipsos Insight's Consumer Products division. "Her appointment reflects Ipsos' philosophy of hiring talented, motivated researchers who can provide innovative and inspired research solutions to our global client roster."
"Qualitative research is creative, intuitive, flexible, fluid, and inspirational. It's about finding an insight and inspiring a strategy. To be able to understand people's values, their attitudes, and their behaviours and how the brand fits into their lives--to me, that's the excitement of it all, so that's why I stay in qualitative research," said LoPresti. "Ipsos values the role qualitative can play in learning more about the client's business, building relationships, and helping clients to achieve their business goals."
LoPresti has a Master's of Arts degree from Montclair State University and frequently designs and conducts research training sessions. She currently resides in Wayne, New Jersey with her husband and two children.
For more information on this press release, please contact: Cathy LoPresti Qualitative Research Consultant Ipsos Insight [email protected] 973.389.3449
About Ipsos Insight Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., has industry specialists serving companies in the following categories: consumer products; technology and communications; health and pharmaceutical; financial services; cable, media and entertainment; agrifood; energy and utilities; and lottery and gaming.
Ipsos Insight provides custom and tracking research services to domestic clients, as well as U.S.-based multinationals. It offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics, and global research. Ipsos Insight is an Ipsos company, a leading global survey-based market research group.
To learn more, visit: www.ipsos-insight.com
About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2004, Ipsos generated global revenues of e 605.6 million ($752.8 million U.S.).
Visit www.ipsos-na.com to learn more about Ipsos' offerings and capabilities.
