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Summertime Means Vacation Time
With summer around the corner, we asked Americans about their vacation plans for 2015 in our latest Ipsos Omnibus survey.
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Public Perspectives: Tracking Healthcare on the National and Global Issue Agenda
Canadians rank healthcare (41%) as the top national issue, followed by unemployment and jobs (36%) and taxes (30%).
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The Perils of Equating System 1 with Emotion and Irrationality
Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in influencing choice and behavior. But what does the research actually show?
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias
Greenbook Blog May 14, 2015 — In this article, the author shares five critical changes needed to improve survey panel participation.