Home Buyers Spend More Time Researching a Car Purchase than Their Home Loan

National online survey conducted from March 28-29, 2016 on behalf of Zillow, includes a sample of 2,010 adults ages 18 and over. Study sought to measure how long consumers spend shopping for common products and services, including their home, car or truck, home improvements, vacation, mortgage, etc.

Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.5 percentage points for all respondents (see link below for more info on Ipsos online polling "Credibility Intervals"). Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=2,010, DEFF=1.5, adjusted Confidence Interval=4.0).

Additional information including findings and methodology is available for download on the right side of the page.

For more information on this news release please contact:

Chris Jackson Vice President US Ipsos Public Affairs 202.420.2025 [email protected]

Julia Clark Senior Vice President Ipsos Public Affairs 312.526.4919 [email protected]

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