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RBC CASH Index: U.S. Consumer Confidence Rebounds in April, Boosted by Solid Increase in Expectations for the Future

"Foundations of Quality" Nabs Award for Ipsos Research Leaders

Ipsos Global Operations Senior Executives Collaborative Effort on Research Industry Garners ARF Award

Placing Consumer Needs at the Forefront of Your Brand Extension Strategy

In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line

Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch

The Communication Imperative: Dialoguing with Employees in Anxious Times

Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect their Liability

Many Plan to Use Their Tax Refunds to Pay off Debt

Consumers Sacrifice New Products and Usual Brands During an Economic Downturn

A Unique Method for Facilitating the Comparison of Differences in Multi-National Pharmaceutical Studies

An Adjustment for Differences in Respondent Scale Usage

The Gathering Storm: A World Public Opinion Analysis Primer on the Eve of the April 2, 2009 G-20 Meeting Available from Ipsos