Consumers Sacrifice New Products and Usual Brands During an Economic Downturn

Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.

The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.

Paramount's "The Industry In Progress Report," will feature insights into the state of inclusion in 2023 and its profound impact on advertising.