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Brands Without Borders: Understanding Brand Extension

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Brands Without Borders: Understanding Brand Extension

What's the Word on Your Grapevine?

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Advertising Wear-out

Shapley Value Versus TURF for Product Line Optimization

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Americans Debate the Consequences of the War in Iraq

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Americans Debate the Consequences of the War in Iraq

Each quarter, Ipsos-Public Affairs designs a study of American opinion on different topics for the PBS program Flashpoints USA. The latest study, fielded in the days leading up to the handover of power to the interim Iraqi government, examined American opinion on the conduct and consequences of the war. The poll was designed to provide context and generate debate on the program.

The Right Price

Questions and Answers

The Right Price

Questions and Answers

Steps to Successful Segmentation

Clustering is Only the Beginning