The state of the food consumer
Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high. Each challenge affected their food behaviors.
In this table-setting session, Oscar Yuan, President of Ipsos Strategy3, presented the latest insights and lead a panel discussion painting a portrait of the American consumer in 2022. Listen in to expert insights on shopper behavior, confidence, spending, and more.
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Strategic Insights Manager, McDonald’s Brian Ward is a Strategic Insights Manager at McDonald’s, working in the Global Foresight & Exploration Center of Excellence. Prior to joining McDonald’s, Brian spent over 11 years at Ipsos where he was a Research Director at Ipsos Connect. Brian enjoys reading about Evolution and Contextual Behavior Science when he is not serving his community as a T-Ball coach. Brian has an MBA from DePaul University and a BS in Marketing from Northern Illinois University. |
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Oscar Yuan President, Ipsos Strategy3 Oscar Yuan is the CEO and President of Ipsos Strategy3, Ipsos’ marketing, brand and innovation consultancy. In addition to leading the global organization with a presence in 19 markets and sitting on the leadership board of Ipsos North America, he is also an active Partner in the firm where he serves select clients as an experienced executive advisor. In his role as Partner, he specializes in the food/beverage and retail/hospitality industries, and has worked closely with organizations such as Target, Coca Cola, Nestle, Nordstrom, Samsung, and McDonald's. |
Brian Ward