POINT OF VIEW

Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.

Two in three Americans say AI tools make them nervous, more than nearly all of the 30 other countries surveyed in the Ipsos AI Monitor. But beyond that, the number of people using AI tools has stagnated in the U.S., with barely more Americans using them in 2025 than 2024 – despite AI tools becoming more available across devices, prevalent in digital experiences, and reliable in terms of output.

This illustrates a concerning enthusiasm gap as tech companies make massive investments in developing AI capabilities, and businesses plan for AI tools to increase productivity and efficiency in the near term.

So what should AI advocates do to bridge the AI divide? The answer: Get more humans involved.

Learn more about how to activate AI to realize all the promises it can offer by accessing our latest research. Expect to learn more about AI adoption, and specifically, AI in market research.

CLIENT PANEL WEBINAR

Revisit our virtual panel discussion with industry trailblazers and Ipsos experts sharing real-world examples of how they’re bridging the AI divide in the U.S.

Our live panel will feature experts from Ipsos and major brands using AI, as they explore:

  • Why keeping people in the mix with AI builds trust and makes the final product better
  • Fresh insights about what people do – and don’t – trust AI to do
  • How companies can combine AI with human insights to move more quickly and make decisions faster

SOLUTIONS TOOLKIT

What will companies need to do to get more people on board with AI? 

Ipsos’ AI-powered solutions combine the rigor of our research and the creativity of our human experts with the speed and efficiency of cutting-edge AI models. Together, they help organizations and institutions anticipate change, align with evolving markets, and exceed expectations.

Read our new solutions report to learn more about Ipsos’ capabilities and how they can help your business adapt to the AI age.

Generative AI: Research Solutions

 

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