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Americans want customer interactions to be human, not AI
People strongly prefer having humans actually make food at a restaurant instead of robots, according to new polling from the Ipsos Consumer Tracker
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Americans show we care by… texting
Two in three Americans have shown someone they cared in the last three months by sending a text, according to new polling from the Ipsos Consumer Tracker
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Most Americans aren’t thinking about climate’s impact on their wallet… yet
Only 39% of Americans think about what climate change is costing them, according to new polling from the Ipsos Consumer Tracker
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Ipsos Consumer Tracker
Nearly seven in ten Americans express concern about the growth of AI data center construction
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The occasion trap — and how CPG brands can escape it
How real growth comes from intentionally expanding your brand’s occasion network
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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The Economy
Brands are locked in a zero-sum battle with each other as consumers face a financial crunch. Here’s how to win.
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Market Essentials
A global, syndicated Ipsos study tracking how consumers respond to global challenges on a monthly basis
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Accessible training and AI support drive career mobility.
Americans see career mobility and long-term financial security as increasingly tied to access to training, inclusive workplaces, and support navigating AI and rapid technological change.