Artificial Intelligence: Key insights, data and tables

Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more

The large language model (LLM) revolution has brought an explosion of innovation in artificial intelligence (AI) and related technologies — the social and cultural impact of which remain to be seen. Ipsos is tracking the issues around data, trust, and adoption, in the U.S. and worldwide. Read on for a high-level look at the latest data — or visit "Gen AI: From Wow to How," the latest installment in our Insights to Activate series.

Key takeaways:

Attitudes on AI-generated content are souring

There’s been a jump in the number of Americans who use negative words to describe AI, compared to the same time last year, according to the Ipsos Consumer Tracker: “Fake” is up 50% to 21%; “Cool” is down from 14% to 10%; “Futuristic” is down, as is “Innovative”; while “Controversial” is up 23% to 34%. (Read more.)

People are worried about the misuse of AI...

About two in three are worried AI will be misused in policing and law enforcement, or in corporate hiring decisions. Six in ten think there will be too little federal government oversight of AI, while just under half (46%) think that there will be too much federal oversight. (Read more.)

... But many trust AI more than humans 

Only 43% of people trust AI tools not to discriminate or show bias towards any group of people, which doesn’t seem great — but they actually trust AI slightly more than they trust humans (only 38%) in this regard. (Read more.)

Americans think AI will hurt jobs and spread misinformation, but help disease detection

Broadly speaking, people are optimistic about AI — but an October 2023 Ipsos study found that there is less confidence when it comes to the labor market, with Americans worrying that robotics and automation may decrease job security and increase layoffs across sectors. (Read more.)

Some young adults are turning to AI-powered mental health services 

Therapeutic uses of generative AI remain controversial — but recent Ipsos polling suggests that one in five young Americans has experimented with mental health services powered by this technology. (Read more.)

People around the world are worried about rampant AI

60%, on average across 30 countries, are concerned about an AI-based defense system becoming a threat to humanity by breaking free of human control. How real the threat is perceived to be depends on where one lives, with 45% of people in Sweden versus 76% in Indonesia agreeing the threat is real, while 64% of Americans think the threat is real vs. 59% of Canadians. (Read more.)

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