Artificial Intelligence: Key insights, data and tables

Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more

The large language model (LLM) revolution has brought an explosion of innovation in artificial intelligence (AI) and related technologies — and the social and cultural impact is already being felt. Ipsos is tracking the issues around data, trust, and adoption, in the U.S. and worldwide. Read on for a high-level look at the latest data, or check out the 2025 Ipsos AI Monitor for a closer look at global attitudes, and Insights to Activate: Bridging the AI Divide for insights on how to build better AI offers while maintaining consumer trust. 

Key takeaways

 

More Americans are using AI chatbots

After a period of flatness as we’ve trended this question, usage is up vs. March, when we last asked about AI chatbots. This follows a period of intense and prolonged marketing, as well as significant technical advances and integration of these bots into more and more other components of our digital lives. (Read more.)

But people are doing less with AI chatbots

In March, pretty much every task saw more people using it (compared to March 2024), which we posited at the time hinted at some bifurcation with those using the services becoming power users and pulling away from those who weren’t. This wave, we see usage of every sort decline slightly, in some cases all the way back to 2024 levels. (Read more.)

Half of Americans are using AI chats

Half of Americans who are familiar with AI (49%) report having used AI chatbots in the past month. That’s a huge jump from when we last asked, which admittedly was a while ago in March of 2023. Image generation use has also jumped to 39%. And a majority (58%) are now using it for search. (Read more.)

People still largely prefer human-generated content over AI content

About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and art content. (Read more.)

People are split on whether news coverage of AI is favorable

Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker. (Read more.)

Tensions around trust in companies' AI usage

People are split on whether they would trust a brand more or less for using AI to create product images, reviews and descriptive copy. But if you use it, disclose it: Seventy-nine percent agree (40% strongly agree) that companies using AI should have to disclose that use. (Read more.)

If AI use at work is growing, we don't know it

While the AI field is rapidly advancing technically and investment continues to pour in, public opinion isn’t developing at anywhere near the same rate, as reflected in the lastest Ipsos Consumer Tracker. (Read more.)

Americans are using AI for a broader variety of tasks 

69% of American AI users say they’ve used it to search for information. That makes it the most popular use of AI and the one that’s gained the most in popularity over the last year, according to the Ipsos Consumer Tracker. But despite these gains among Americans who already use AI, the past year has brought only modest increases in awareness and adoption among the general population. As it stands, just one in ten Americans say they use AI often. (Read more.)

What we expect from AI in the near term vs. how we expect AI to change our lives in the long term

Ipsos' Matt Carmichael theorizes that the things that we worry about when it comes to AI are very near-term and personal, while the things AI inspires wonder about are more far-out and ephemeral. The latest Ipsos Consumer Tracker data affirms this: Near-term and impactful results of AI are a mix of negatives, while AI impacts that could make a big positive difference are seen as less impactful or longer-term. (Read more.)

Americans' attitudes on AI-generated media continue to sour 

In 2023, when ChatGPT was young and the Ipsos Consumer Tracker first asked Americans about their attitudes on AI art, the top responses were all positive: futuristic, innovative and creative. Now, those responses have moved into the Nos. 4-6 slots and been replaced by “Not real art,” “Fake,” and “Controversial.” “Not real art” is up 7 points from last year and 13 points from 2023. “Fake” has doubled over that time, from 14% to 30%. (Read more.)

Americans still have a complicated relationship with AI

Today, the American people seem split on AI. On one hand, there’s a slight rise in the majority of people saying that AI makes them “nervous” (63%, +4 points since we last asked a year ago.) But despite that (or because of it?), more expect to use AI in the future (63%, +6 points) and more think it will change their lives in the next few years. (Read more.)

The generational gaps in what we use AI for

An Ipsos Essentials survey of people familiar with AI in 15 global countries found that Gen Z was more interested in using AI to  improve their work, writing, or organizational skills — while Boomers took a greater interest in using AI to find information or manage their health . (Read more.)

Americans' attitudes on AI going into 2025

At the end of 2024, nearly half of Americans agreed that the government should have a major role in oversight of AI. Meanwhile, while only one in four think AI will create more jobs than it replaces. (Read more.)

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