Artificial Intelligence: Key insights, data and tables
Artificial Intelligence: Key insights, data and tables

Artificial Intelligence: Key insights, data and tables

Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more

The large language model (LLM) revolution has brought an explosion of innovation in artificial intelligence (AI) and related technologies — and the social and cultural impact is already being felt. Ipsos is tracking the issues around data, trust, and adoption, in the U.S. and worldwide. Read on for a high-level look at the latest data. Or check out Your Next Big Thing: How to Build Trust in the AI Era for a look at how businesses can leverage trust, the 2025 Ipsos AI Monitor for a breakdown of global attitudes, and Insights to Activate: Bridging the AI Divide for insights on how to build offers that meet users' needs.

Key takeaways

 

Americans think AI needs to slow down — and they need to keep up

On one hand, two in three Americans (66%) think that the pace of AI development is too fast. Granted, most Americans (80% when we last asked in September for Ipsos Global Trends) think the world is changing too fast, regardless. But even more Americans (76%) think that people also just need to keep up with the advancement of AI. (Read more.)

Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’

The conversation around AI content has shifted. When Ipsos first asked Americans about AI-generated content in 2023, the top terms people chose were all positive: “Futuristic,” “Innovative” and “Creative” topped the list. Today, Americans are more likely to think it’s “fake,” “soulless,” or “Not ‘real art.’”. (Read more.)

Most Americans agree the government should regulate AI, but party splits emerge on how 

A strong, bipartisan majority feel that government has a role to play in regulating AI, with just one in ten people saying there should be no regulation. But while Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment. (Read more.)

Americans are most comfortable with AI shopping agents when they lean on prior preferences

Only a quarter (27%) of Gen Z Americans  — and just 4% of Gen X and Boomers —would trust an AI agent to choose and purchase a product on their behalf, sight unseen. But even those who would let AI spend on their behalf want it to draw on past behaviors when deciding what to buy, whether by limiting the agent to previously purchased brands or to products on a predetermined list. (Read more.)

Gen Z and Millennials trust AI for most financial advice, while older Americans are wary

Both Gen Z and Millennials in the U.S. are generally trusting of AI advice on financial topics. About half of Americans under 29 say they would trust AI recommendations for credit cards, insurance policies, or retirement planning, though their confidence dips when it comes to stocks or investments. Older Americans, on the other hand, are considerably less confident in AI advice on financial topics across the board. (Read more.)

AI skepticism is high, and ads could hurt trust even more 

Nearly three in four Americans think the government should take action to prevent AI-induced job losses, and half think it will lead to more income inequality and a more polarized society. Even so, 67% agree that using AI in the workplace can save time and resources. (Read more.)

Lack of need and trust are still barriers for AI adoption

Lack of trust in the results and lack of need or perceived benefits are the main reasons people cite for not using AI more. Lack of understanding is further behind, and lack of affordability and access are cited by just single digits. (Read more.)

More Americans are using AI chatbots...

After a period of flatness as we’ve trended this question, usage is up vs. March, when we last asked about AI chatbots. This follows a period of intense and prolonged marketing, as well as significant technical advances and integration of these bots into more and more other components of our digital lives. (Read more.)

...But people are doing less with AI chatbots

In March, pretty much every task saw more people using it (compared to March 2024), which we posited at the time hinted at some bifurcation with those using the services becoming power users and pulling away from those who weren’t. This wave, we see usage of every sort decline slightly, in some cases all the way back to 2024 levels. (Read more.)

People still largely prefer human-generated content over AI content

About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and art content. (Read more.)

Further reading 

Historical data 

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