Search
-
These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
-
The State of the State of the Union
In five charts we look at the politics around the State of the Union.
-
[WEBINAR] Ipsos Creative Excellence Awards: Super Bowl LVII
Join Ipsos experts to learn from a more robust and nuanced picture of Super Bowl success.
-
Reuters / Ipsos Core Political Survey: Presidential Approval Tracker February 2023
Americans believe the country is heading in the wrong direction.
-
Love
The future of how and who people love, how they express it and how they navigate the functional constructs of love is shifting and will impact everything from housing and financial services to jewelry and retail and more.
-
How changing institutions will define relationships
The institutions where people meet are changing, which could lead to more online forms of meeting and dating. The American Enterprise Institute’s Dan Cox finds this commodification and gamification of relationships troubling.
-
Where the next generation of online dating is headed
People are bad at marketing themselves in online dating, says sociologist and dating expert Jess Carbino. Here’s how she thinks dating platforms could use AI to help make better matches.
-
How people are rethinking happily ever after
More people than ever are living unmarried and marrying later in life. But many brands are still selling coupledom, says relationship columnist Meredith Goldstein. Here’s how she sees the future of relationships and modern love.
-
How expressing love will change ‘putting a ring on it’
As digital media takes a bigger role in how people express love, that’s changing what people want from love tokens like rings and diamonds, says Pandora Jewelry North America President Luciano Rodembusch.
-
What business and institutions need to know about changing norms of love
How will people meet their partners? How many will they have at once, and over their lifetimes? These answers are changing, and increasingly technology and platforms are playing a role. What the Future Editor Matt Carmichael outlines how love in all its forms will drive how people live, spend, relate and even vote.