Search
-
What do Americans feel is the most important issue facing the country?
Five charts on what issues Americans feel are the primary issues facing the country
-
The End of the Beginning: The Evolving Landscape of Alzheimer’s Disease Pharmacotherapy
Read more about the recent breakthroughs, ongoing challenges, and future directions of Alzheimer’s disease pharmacotherapy.
-
Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data
Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
-
Three in four Americans say anti-smoking ads are important
Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
-
Americans think America’s greatness continues to decline
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
-
A plurality of parents expect to spend the same on back-to-school
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
-
People still largely prefer humans to create content, not AI
About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.
-
Half of Americans don’t know electric vehicle tax credits are expiring; few are planning a purchase
Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.
-
Fewer Americans are planning to cut back on items due to tariffs
Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
-
Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.