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Reuters/Ipsos Data: States of the Nation (11/04/2016)

Reuters/Ipsos Data: Core Political Daily (11/05/2016)

Reuters/Ipsos Poll (November 4): Core Political

Reuters/Ipsos Poll (November 4): Core Political Expansion

Reuters/Ipsos Data: North Carolina

Ipsos Global @dvisory: Perception of US Presidential Election

Making Mystery Shopping Smarter: A Webinar About Design Optimization

Your mystery shopping program should be A. Fast, B. Simple, and C. Cost Effective.

Reuters/Ipsos Poll (November 3): Core Political

Washington, DC - With less than a week to go, the general election matchup has remained stable - despite last Friday's final October surprise. Clinton and Trump have both seen their favorability ratings improve as partisans are coming home for the big day while undecided voters continue to decline as a share of the electorate.

Diamonds are No Longer Forever: Putting Emotion to Work for your Brands

How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?

A Playbook for America’s Most Popular Sport

Although baseball is traditionally Americans favorite pastime, football is the most popular in the U.S.