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Ipsos/Reuters Poll (December 31): Core Political Approval

Ipsos Nativism Poll (December 28)

Ipsos/Reuters Poll (December 23): Core Political Approval

Ipsos Global @dvisor: Global Warming Issue Unites World Opinion: 82% View Climate Change as Major Threat

Ipsos/Reuters Poll (December 17): Core Political Approval

American Parents Torn on Whether Saving for Retirement (51%) or Kids' Education (49%) is More Important

New Report Outlines Consumer and Physician Perspectives on Healthcare: Findings Signal Need to Address Challenges in Healthcare Access, Coordination, and Technology Integration

Ipsos Calls 2016 Election for Obi Wan Kenobi

New Poll Indicates that Star Wars Heroes and Villains Poll Closely to Actual Candidates

What Do You Enjoy Most During the Winter Months?

Americans look forward to holiday celebrations and watching TV or movies during the winter season.

The Importance of Framing in Concept Testing

In this paper, we discuss how traditional approaches to concept testing ignore one of the most important findings in Behavioral Economics, the implications of ignoring it, and how our approach to concept testing best applies the principle.